Updated
How to measure the impact of a new website
Compare traffic, CTR, engagement and real enquiries before and after launch. With definitions, time periods and worked examples.
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Insight you can use.
Practical guides to websites, visibility, content and measurement. Written for people who want to understand and prioritise better.
Updated
After launch: How to follow up your new website
A practical post-launch website checklist: contact points, old URLs, measurement, content and follow-up through the first year.
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Updated
A new business website? Six things to clarify first
Plan a new website with clear goals, effective customer journeys, mobile usability, search visibility, ownership and measurement of real enquiries.
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Updated
Search engine optimisation: Four areas to prioritise
A practical SEO guide to indexing, useful content, mobile usability and measurement, with updated advice on visibility in Google and AI search.
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Updated
Inbound marketing: From useful content to relevant enquiries
Connect customer questions, expert content and follow-up. A practical guide to inbound marketing without unsubstantiated promises of results.
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Updated
How to write and maintain a useful business blog
From choosing topics and checking accuracy to publishing and maintenance. Create blog posts that answer real customer questions.
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Updated 2026-10-13Arvemappa: A family archive for memories and practical knowledge- Updated 2026-10-05How to measure the impact of a new website
- Updated 2026-10-05After launch: How to follow up your new website
- Updated 2026-10-05A new business website? Six things to clarify first
- Updated 2026-10-05Inbound marketing: From useful content to relevant enquiries
- Updated 2026-10-07How to write and maintain a useful business blog
- Updated 2026-10-07Search engine optimisation: Four areas to prioritise
Updated 2026-10-07Instagram for business: A practical guide to content and contact
Updated 2026-10-07Free guides and checklists: Create content worth downloading
Updated 2026-10-07Content for jobseekers: From initial interest to application
Updated 2026-10-07Landing pages: Make your offer and the next step clear
Updated 2026-10-07Marketing for staffing and recruitment: Six priorities
Updated 2026-10-07Eight ways to attract more relevant leads
Updated 2026-10-07Introducing inbound marketing: Start with one connected journey
Updated 2026-10-07Which social media channels should your business prioritise?
Updated 2026-10-07Social media advertising: From message to follow-up
Updated 2026-10-07Google Ads: Build your advertising around the right enquiries
Updated 2026-10-07How to create a digital strategy
Updated 2026-10-07Following up inbound leads: From enquiry to next step
Updated 2026-10-07What is HubSpot, and when is it useful?
Updated 2026-10-07Do you need HubSpot for inbound marketing?
Updated 2026-10-07Marketing plans: Turn strategy into practical action
Updated 2026-10-07Inbound marketing and SEO: What is the difference?
Updated 2026-10-07Buyer personas: How to use customer insight in your marketing
Updated 2026-10-07Blockchain in marketing: What problem should it solve?
Updated 2026-10-07Email subject lines: Write clearly and test what matters
Updated 2026-10-07From visitors to enquiries: Four connected steps
Updated 2026-10-07Privacy in marketing: GDPR, forms, email and tracking
Updated 2026-10-07Improve SEO: Five checks for an important page
Updated 2026-10-07Digital marketing: Trends and priorities worth the effort
Updated 2026-10-07Content strategy: Choose content that helps customers take the next step
Updated 2026-10-07Instagram advertising: Six things to check before increasing your budget
Updated 2026-10-07How to create audiences in Google Analytics 4
Updated 2026-10-07Remarketing and retargeting: When are they useful?
Updated 2026-10-07LinkedIn marketing: From useful expertise to relevant conversations
Updated 2026-10-07How to write good headlines for websites and articles
Updated 2026-10-07Your LinkedIn profile: Seven ways to make your expertise clear
Updated 2026-10-07Snapchat advertising: When does it fit, and how do you start?
Updated 2026-10-07Outsourcing social media? Agree on these things first
Updated 2026-10-07Email marketing: Ten ways to send useful, well-managed campaigns
Updated 2026-10-07Automate publishing and follow-up without losing control
Updated 2026-10-07SEO tools: Choose tools for the task
Updated 2026-10-07Ad targeting: How precisely can you reach your audience?
Updated 2026-10-07What is digital marketing? From visibility to customers
Updated 2026-10-07Mailchimp templates: Build an email you can reuse
Updated 2026-10-07How much does advertising on Facebook and Instagram cost?
Updated 2026-10-07Facebook for business: Visibility, content and customer contact
Historical reports and milestones
Articles from the business’s history. Figures and status apply to the stated period.
- Historical · 2018HubSpot Silver Partner in 2018: Looking back
- Historical · 2018Ipsos SoMe Tracker Q1 2018: Historical report
- Historical · 2018Ipsos SoMe Tracker Q4 2017: Historical report
- Historical · 2018The bachelor’s thesis on inbound marketing in Norway: Lessons from 2017
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