This article was published in April 2018 and covered the Ipsos SoMe-Tracker for that year’s first quarter. The period must accompany the charts when used or shared. The report does not describe social media use today.
The article has been edited to remove predictions and categorical causal explanations. Charts from the original article are retained as archive material.
What the historical material shows
The charts concern profiles, use and differences between groups in that period. Read them using the report’s definitions. Distinguish profile counts from daily users and platforms’ estimated advertising reach.
The original text linked developments to events and product changes in 2018. Figures moving alongside an event do not, by themselves, prove that the event caused the change.
Source availability
The original external report link was no longer available when reviewed on 7 October 2026, so the broken link has been removed. The charts below are the historical images that accompanied Færder Marketing’s original article.
Use them to document what the article showed at the time, rather than as a new or independent dataset. For detailed comparisons, obtain the original report and methodology from the publisher.
Use recent insight for today’s decisions
Statistics Norway's overview of social media shows more recent usage figures and states the measurement period. Its methodology is not identical to that of this historical account.
Choosing channels also requires understanding your customers, what you can publish and who follows up. A high user count alone says little about a channel’s profitability for one business.
Read our updated social media guide for practical prioritisation.
Report charts from the first quarter of 2018
