Checklist6 sections
Improve or renew your website
Clarify goals, content, enquiries and measurement. Consider improving your existing website before commissioning a new one.
What you take awayA prioritised list of what to improve or preserve.
Resources from Færder Marketing
Where is
the hold-up?
Your next improvement becomes clearer when you see how things connect. These tools help you find that connection and agree what to do.
Find a toolThe entire customer journey
Choose an area and see what to investigate
What needs to improve?
Choose a goal that matters to your business. More suitable projects, more repeat purchases and less administration call for different priorities.
A question to start withWhat do you want to achieve, and what is getting in the way?
Work on this step 
Are you reaching the right customers?
A click is the beginning of something. Your message should set accurate expectations for both the offer and its delivery.
A question to start withDoes what you promise match what the customer needs?
Work on this step 
Is the next step easy?
Follow the journey from the first question to a received enquiry. The improvement often lies in the content or form you already have.
A question to start withWhere does the customer become unsure before getting in touch?
Work on this step Try handling an enquiryIllustrative example
- 1Received
- 2Responsibility
- 3Next step
Request for a quote
The need has been described. The customer is waiting for a reply.
- Owner
- Not yet assigned
- Next step
- Awaiting clarification
Receiving an enquiry is just the beginning. First, someone needs to take responsibility.
Who takes it forward?
Every enquiry needs an owner. Customer information, agreements and next steps must follow the case when someone else takes over.
A question to start withCan a colleague see what has been agreed without searching inboxes?
Work on this step 
What happens on the next project?
Delivery, invoice preparation and follow-up are parts of the same customer relationship. That experience should be available when the customer returns.
A question to start withWhat do you know about the customer when the second project starts?
Work on this step Explore one part in more detail.
Choose what to investigate. Each tool provides a method, a practical example and room for your own decisions.
Worksheet + Excel4 sections
Content audit template
Map content, audience, its role in the customer journey and documented findings. Prioritise what to keep, improve and merge.
What you take awayAn overview of content, actions and who will follow up.
Guide8 sections
A guide to digital marketing
A practical guide from goals and audiences to visibility, enquiries, CRM and repeat business. Updated from the original ebook.
What you take awayA clear role for each channel and one action to prioritise.
Checklist6 sections
Privacy checklist
Practical checks for forms, CRM, consent, data processors and deletion, with updated guidance from the Norwegian Data Protection Authority.
What you take awayA list of questions to resolve, documentation and responsible people.