Results & measurement
More relevant enquiries, a website that converts better or control over the whole sales process. We connect measurement to what the business wants to achieve and use the insight to prioritise the next improvement.
View all work and referencesResults from the work
From form enquiries to follow-up in custom systems. Figures come with a clear period and explanation of what was measured.
PEC · One year before and one year after
+40.4%
Results across PEC’s departments, measured over two comparable years.
See the work and measurement methodPercentage change
All recorded form submissions, including job, service and other enquiries. Phone calls and direct emails are excluded. Submissions are not the same as unique customers or won contracts.
The comparison shows changes after launch. Advertising, demand and other changes can also influence the results.
Relative increase in the proportion of measured visits with a form submission in GA4.
Relative decrease in the proportion of non-engaged sessions.
Increase in average active engagement time per active user in GA4.
Cost per conversion in Google Ads, compared over the same periods.
Kuba · Historical result
+108 %
Six months · collaboration began in autumn 2017
Strategy, websites, content and advertising.
Percentage traffic growth reported in the original case study. This is a historical result, not a new measurement.
The case study was published in April 2018. Exact measurement dates and the complete calculation basis were not provided.
Read the original case studyPEC · Historical result
Historical case study · collaboration began in 2018
Websites, landing pages and tailored contact forms.
The earlier delivery connected service information to relevant contact points.
The case study was published in 2019. It describes the earlier delivery and must be distinguished from the website launched in 2025.
Read the original case studyPEC Platform & Itide Intra
Customer information, cases and responsibilities brought together in systems tailored to each business.
These projects show how we create an overview of the process. This provides a basis for finding bottlenecks and prioritising improvements.
These are examples of solutions delivered. Time saved and increased profit are not quantified in these case studies.
Explore PEC Platform Explore Itide IntraKPIs tied to your goal
Together, we choose a small set of measures. Each report should clarify what has changed, where progress has stalled and what to do next.
Search impressions, clicks and relevant traffic
We track agreed searches, audiences and pages over a defined period. Paid and organic traffic are assessed separately.
Are we reaching the people and needs we have chosen to focus on?
Relevant enquiries and cost per enquiry
We count sales enquiries after removing spam, tests and duplicates. Costs are assessed for the same period and source.
Which offers and channels bring enquiries the business wants to pursue?
Enquiry or purchase conversion rate
The proportion of measured sessions with at least one confirmed enquiry or purchase. We agree on which actions and visits to count and use the same definition when comparing periods.
Where do we lose interest on landing pages, in forms or during checkout?
Response time, responsibility and progress
We measure the time from receiving an enquiry to the first personal reply, the proportion with an assigned owner and how long cases remain at each stage.
Where does progress stall, and who is responsible for addressing it?
Sales conversion, margin and customer value over time
We follow agreed groups of enquiries through to sales. Where the data supports it, we assess customer value using margin, repeat purchases and the cost of follow-up.
Which customers and services offer room for better margins?
Before starting, we agree on the baseline, data source, definition and measurement period. We compare like with like and account for seasonality, budgets and changes in tracking.
From measurement to decisions
More visits without more enquiries may be a reason to examine messaging and landing pages. Many relevant enquiries without sales may point to follow-up, proposals or capacity. When we can follow the process, it becomes easier to decide what to investigate and improve.
Systems should make it possible to see who is responsible, how long a case has been waiting and what happened next. This supports day-to-day control and provides a basis for assessing the profitability of the work.
A change following an action does not, by itself, prove that the action explains the whole change. Historical case studies show what was reported at the time. For newer projects, we use figures once the comparison has been checked.
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Tell us what you want to achieve and what is getting in the way. We can then discuss the project and the way forward.
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