Historical case study from 2018. The delivery and reported results below concern the collaboration that began in autumn 2017.
About your business
Kuba Norge AS is a technology company developing digital HSE and internal control systems for businesses. Its system simplifies everyday work in sectors including construction, hospitality, agriculture, logistics, manufacturing, cleaning and property.Challenge
When Kuba contacted us, it used Google Ads to attract traffic, but the website converted poorly and few visitors got in touch. Kuba knew it could reach more people and turn more website visitors into enquiries.What did Færder Marketing deliver?
In autumn 2017, Færder Marketing developed a complete marketing strategy for Kuba, focused on inbound marketing to attract more relevant traffic, improve conversion rates and strengthen existing customer follow-up. We built new websites optimised for SEO and conversion, with a blog where Kuba staff discuss relevant professional topics.Alongside inbound strategy, we helped Kuba with Google Ads setup and optimisation, Google display advertising, Google Analytics, social media advertising and publishing, premium content such as ebooks and checklists, newsletters, marketing materials and SEO.
Results after 6 months:
108% increase in organic traffic
41% increase in website sessions
31% Increase in direct traffic
The percentages were reported in the original case study. Exact measurement dates and the complete calculation basis were not provided; this is not a new measurement of the current website.