Færder Marketing
Strategy and business development
Understand the situation, choose a direction and put a plan into action.
Strategy and business development
Where should the business focus next?
We learn how your business makes money, which customers you want more of and where capacity or workflow limits you. Together, we choose goals, prioritise your offer and plan delivery. Websites, marketing and systems are chosen for their contribution to those goals. Results help us adjust the direction as we go.
Talk to us about thisHow we work
A clear direction.
A plan that is followed through.
Before choosing actions, we get to know the business. We look for ways to attract the right customers, improve workflows and increase profit.
- 01
Map the situation
Understand your customers, offer, finances and ways of working.
- 02
Choose goals
Clarify where you want to go, who you want to reach and what you want to sell.
- 03
Make a plan
Prioritise actions, responsibilities and a small set of KPIs.
- 04
Deliver
Improve websites, marketing and systems where they are needed most.
- 05
Measure and adjust
Track progress and use what we learn to set the next priority.
From planning to practical work
See how it works in practice.
01
Understand
Your needs, goals and what you already have.
02
Deliver
A defined scope with clear responsibilities.
03
Improve
Review the results and prioritise the next step.
Try handling an enquiryIllustrative example
- 1Received
- 2Responsibility
- 3Next step
Request for a quote
The need has been described. The customer is waiting for a reply.
- Owner
- Not yet assigned
- Next step
- Awaiting clarification
Receiving an enquiry is just the beginning. First, someone needs to take responsibility.
How it fits together
A plan creates value when it is followed through.
We connect priorities to specific tasks, responsibilities and regular reviews. This makes strategy a practical basis for the people doing the work.
- 01Choose a direction
- 02Assign an owner
- 03Learn along the way
KPIs tied to your goal
What needs to improve?
How we follow up.
Together, we choose a small set of measures. Each report should clarify what has changed, where progress has stalled and what to do next.
Enquiries that matter
Relevant enquiries and cost per enquiry
We count sales enquiries after removing spam, tests and duplicates. Costs are assessed for the same period and source.
What this helps us decide
Which offers and channels bring enquiries the business wants to pursue?
Control over follow-up
Response time, responsibility and progress
We measure the time from receiving an enquiry to the first personal reply, the proportion with an assigned owner and how long cases remain at each stage.
What this helps us decide
Where does progress stall, and who is responsible for addressing it?
Profitable customer relationships
Sales conversion, margin and customer value over time
We follow agreed groups of enquiries through to sales. Where the data supports it, we assess customer value using margin, repeat purchases and the cost of follow-up.
What this helps us decide
Which customers and services offer room for better margins?
Before starting, we agree on the baseline, data source, definition and measurement period. We compare like with like and account for seasonality, budgets and changes in tracking.
How we document resultsQuestions we often discuss
Before we begin.
What will we get from a strategy project?
An assessment of your situation, clear goals and priorities, and a practical plan for the next period. We also agree how to measure progress and who is responsible for following up.
Do we need to start with a new website?
Our initial review determines what to do first. That might mean clarifying your offer, improving a landing page or following up existing enquiries faster.
Can you help put the plan into practice?
Yes. We can deliver a defined piece of work or collaborate continuously on priorities, delivery and evaluation. The scope is agreed around your needs.
Something in mind?
Let’s see if
we are a good fit.
Tell us what you want to achieve and what is getting in the way. We can then discuss the project and the way forward.