Færder Marketing has worked on strategy, marketing and Google Ads for Lappeliten and Inkeria AS. The collaboration covers several of the business’s websites and online shops.
A broader perspective than a single campaign
When a business operates several online shops, marketing needs to be considered together. The work concerns audiences, offers and priorities: where demand exists, what customers encounter after clicking and where to focus effort.
Google Ads as part of the marketing
Google Ads forms part of the delivery alongside strategy and wider marketing. Advertising needs to connect with products, seasons and the online shopping experience.
Our role in the collaboration
This reference shows our strategy, marketing and Google Ads work. The Lappeliten image provides context for the business; we do not present the online shop itself as our development work.
Read about Google Ads and strategy work, or visit Lappeliten.