Færder Marketing
Google Analytics & measurement
Understand your traffic and the actions that matter.
Strategy and business development
A visit is the beginning. What happens next?
We establish which figures you need to make better decisions. Analytics, advertising accounts and CRM must be considered together: what generates relevant enquiries, what becomes a sale and where is data missing? We set up measurement, check definitions and agree reporting that leads to practical priorities.
Talk to us about thisFrom planning to practical work
See how it works in practice.
01
Understand
Your needs, goals and what you already have.
02
Deliver
A defined scope with clear responsibilities.
03
Improve
Review the results and prioritise the next step.
How it fits together
Compare what is genuinely comparable.
We clarify which actions matter and use consistent definitions when comparing. Traffic, enquiries and follow-up together provide a better basis for decisions.
- 01Clear definitions
- 02Comparable periods
- 03Better priorities
KPIs tied to your goal
What needs to improve?
How we follow up.
Together, we choose a small set of measures. Each report should clarify what has changed, where progress has stalled and what to do next.
Enquiries that matter
Relevant enquiries and cost per enquiry
We count sales enquiries after removing spam, tests and duplicates. Costs are assessed for the same period and source.
What this helps us decide
Which offers and channels bring enquiries the business wants to pursue?
Control over follow-up
Response time, responsibility and progress
We measure the time from receiving an enquiry to the first personal reply, the proportion with an assigned owner and how long cases remain at each stage.
What this helps us decide
Where does progress stall, and who is responsible for addressing it?
Profitable customer relationships
Sales conversion, margin and customer value over time
We follow agreed groups of enquiries through to sales. Where the data supports it, we assess customer value using margin, repeat purchases and the cost of follow-up.
What this helps us decide
Which customers and services offer room for better margins?
Before starting, we agree on the baseline, data source, definition and measurement period. We compare like with like and account for seasonality, budgets and changes in tracking.
How we document resultsQuestions we often discuss
Before we begin.
Can we compare results before and after a new website?
Yes, when the data and definitions are comparable. We agree measurement periods and consider changes alongside seasonality, advertising and other activities.
Which figures should we track?
It depends on your goal. Relevant enquiries and purchases should be considered alongside traffic, cost, conversion rate and quality.
Something in mind?
Let’s see if
we are a good fit.
Tell us what you want to achieve and what is getting in the way. We can then discuss the project and the way forward.