Færder Marketing
Strategic advice and ongoing support
An ongoing partner who helps put your priorities into practice.
Strategy and business development
What should you do first?
We work closely with management and the people delivering the work. Together, we review results, find where the process stalls and choose the next improvement. Our advice connects customer value, capacity, marketing and systems with your business goals.
Talk to us about thisFrom planning to practical work
See how it works in practice.
01
Understand
Your needs, goals and what you already have.
02
Deliver
A defined scope with clear responsibilities.
03
Improve
Review the results and prioritise the next step.
Try handling an enquiryIllustrative example
- 1Received
- 2Responsibility
- 3Next step
Request for a quote
The need has been described. The customer is waiting for a reply.
- Owner
- Not yet assigned
- Next step
- Awaiting clarification
Receiving an enquiry is just the beginning. First, someone needs to take responsibility.
How it fits together
A plan creates value when it is followed through.
We connect priorities to specific tasks, responsibilities and regular reviews. This makes strategy a practical basis for the people doing the work.
- 01Choose a direction
- 02Assign an owner
- 03Learn along the way
KPIs tied to your goal
What needs to improve?
How we follow up.
Together, we choose a small set of measures. Each report should clarify what has changed, where progress has stalled and what to do next.
Enquiries that matter
Relevant enquiries and cost per enquiry
We count sales enquiries after removing spam, tests and duplicates. Costs are assessed for the same period and source.
What this helps us decide
Which offers and channels bring enquiries the business wants to pursue?
Control over follow-up
Response time, responsibility and progress
We measure the time from receiving an enquiry to the first personal reply, the proportion with an assigned owner and how long cases remain at each stage.
What this helps us decide
Where does progress stall, and who is responsible for addressing it?
Profitable customer relationships
Sales conversion, margin and customer value over time
We follow agreed groups of enquiries through to sales. Where the data supports it, we assess customer value using margin, repeat purchases and the cost of follow-up.
What this helps us decide
Which customers and services offer room for better margins?
Before starting, we agree on the baseline, data source, definition and measurement period. We compare like with like and account for seasonality, budgets and changes in tracking.
How we document resultsSomething in mind?
Let’s see if
we are a good fit.
Tell us what you want to achieve and what is getting in the way. We can then discuss the project and the way forward.