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Færder Marketing

Advertising and SEO

We prioritise the audience and offer before choosing channels. Advertising, SEO, content and landing pages are assessed against relevant enquiries, sales and customer value.

Goal → action → insightOne plan for the whole process

We agree what should improve, how to measure it and who follows up. See results and KPIs.

03 / Service area

Advertising and SEO

Reach the right customers with a prioritised offer. Messaging, landing pages and channel choices should support your business goals.

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Google Ads

Meet demand with relevant ads and effective landing pages.

Search engine optimisation / SEO

Be found through content that genuinely helps your customers.

Facebook Ads

Advertising that connects your audience, message and next step.

Instagram Ads

Visual messages suited to your offer and the people you want to reach.

Microsoft Ads / Bing Ads

Extend your search advertising with a channel assessed on its own merits.

ChatGPT Ads

A new advertising channel, with clear objectives for what we want to learn.

Google Shopping

Start with your products, prices and online shop.

YouTube advertising

Use video to explain, demonstrate and build interest.

LinkedIn advertising

Relevant marketing for decision-makers and professional audiences.

Snapchat advertising

Short, clear messages for a channel with its own character.

Remarketing

Follow up relevant interest with a considered plan.

Content production

Make your expertise useful to your customers.

Social media

A clear presence with content suited to the channel.

Facebook

Planning, content and ongoing management of your Facebook presence.

Instagram

Planning, content and ongoing management of your Instagram presence.

Planning, content and ongoing management of your LinkedIn presence.

Email marketing

Useful communication for people who want to hear from you.

The whole journey

From initial interest
to a profitable customer.

Once the direction is agreed, we connect marketing, websites, sales and customer follow-up. We track the process to see where customers progress and where improvements are needed.

01
Visibility and interest
Lappeliten / InkeriaStrategy, marketing and Google Ads.
Be found by the right people.
We start with the customer’s need. Ads and content should give them a good reason to click and lead to a page that answers their question.
Advertising Content and visibility
02
Website and enquiry
Vestfold MaritimRelevant information before the first conversation.
Make the next step easy.
The offer should be easy to understand and contact easy to make. A good form gathers the information needed to clarify the need and start a useful conversation.
Websites Forms
03
Ownership and follow-up
Try handling an enquiryIllustrative example
1. 1Received
2. 2Responsibility
3. 3Next step
Request for a quote
The need has been described. The customer is waiting for a reply.
Owner
Not yet assigned
Next step
Awaiting clarification
Receiving an enquiry is just the beginning. First, someone needs to take responsibility.
Look after the interest.
An enquiry needs an owner, a status and a next step. We connect the information so both the person following up and management have visibility.
CRM and tailored systems Analysis and learning

What we learn feeds back into the plan

Which enquiries became worthwhile projects? We examine the journey from enquiry to sale, delivery, invoicing and continued customer relationships. Response times, sales rates and customer value help us choose the next improvement.

See what we have solved in practice

Vestfold Maritim The right information coming in PEC Case workflow and group-wide visibility Itide Customers and a shared working overview

Something in mind?

Let’s see if
we are a good fit.

Tell us what you want to achieve and what is getting in the way. We can then discuss the project and the way forward.

Let’s talk How we look at the whole business

Advertising and SEO