Færder Marketing
Use video to explain, demonstrate and build interest.
Advertising and SEO
We help define goals, messaging and advertising setup for video. Audience and format choices follow the customer journey, and each campaign is assessed against its intended role.
Talk to us about thisFrom planning to practical work
Your needs, goals and what you already have.
A defined scope with clear responsibilities.
Review the results and prioritise the next step.
A good place to begin
We help you assess which actions fit your needs and how they can work together.
Get in touch
How it fits together
The message needs to reach the right audience. The landing page must then fulfil the promise in the ad, giving that interest a natural next step.
KPIs tied to your goal
Together, we choose a small set of measures. Each report should clarify what has changed, where progress has stalled and what to do next.
Search impressions, clicks and relevant traffic
We track agreed searches, audiences and pages over a defined period. Paid and organic traffic are assessed separately.
Are we reaching the people and needs we have chosen to focus on?
Relevant enquiries and cost per enquiry
We count sales enquiries after removing spam, tests and duplicates. Costs are assessed for the same period and source.
Which offers and channels bring enquiries the business wants to pursue?
Sales conversion, margin and customer value over time
We follow agreed groups of enquiries through to sales. Where the data supports it, we assess customer value using margin, repeat purchases and the cost of follow-up.
Which customers and services offer room for better margins?
Before starting, we agree on the baseline, data source, definition and measurement period. We compare like with like and account for seasonality, budgets and changes in tracking.
How we document resultsSomething in mind?
Tell us what you want to achieve and what is getting in the way. We can then discuss the project and the way forward.
Your choice
With your consent, we use Google Analytics to understand which pages are useful and whether visits lead to enquiries. Google receives technical information about your visit. Form content is not sent to Google.
You can use the entire site without analytics and change your choice in the footer. Read about storage, Google and privacy.