Færder Marketing
Websites
Websites that make your business clear and the next step easy.
Websites and online shops
A website with a clear purpose.
We start with who you want to reach, what you want to sell and what customers need to choose you. We then build or improve the structure, messaging, design and contact options. We create focused landing pages for priority offers and agree how to measure enquiries and conversion rates before starting.
Talk to us about thisFrom planning to practical work
See how it works in practice.
01
Understand
Your needs, goals and what you already have.
02
Deliver
A defined scope with clear responsibilities.
03
Improve
Review the results and prioritise the next step.
How it fits together
Make the customer’s next action clear.
Visitors need to understand the offer, find answers and move forward. We plan content, design and contact points as one connected experience.
- 01Understand the offer
- 02Find the answer
- 03Take the next step
KPIs tied to your goal
What needs to improve?
How we follow up.
Together, we choose a small set of measures. Each report should clarify what has changed, where progress has stalled and what to do next.
Enquiries that matter
Relevant enquiries and cost per enquiry
We count sales enquiries after removing spam, tests and duplicates. Costs are assessed for the same period and source.
What this helps us decide
Which offers and channels bring enquiries the business wants to pursue?
A website that works
Enquiry or purchase conversion rate
The proportion of measured sessions with at least one confirmed enquiry or purchase. We agree on which actions and visits to count and use the same definition when comparing periods.
What this helps us decide
Where do we lose interest on landing pages, in forms or during checkout?
Before starting, we agree on the baseline, data source, definition and measurement period. We compare like with like and account for seasonality, budgets and changes in tracking.
How we document resultsQuestions we often discuss
Before we begin.
Can you improve our existing website?
Yes. We first assess what works, what needs improving and whether a complete rebuild is necessary.
What happens to our old URLs?
We map existing content and URLs. Keeping useful pages and setting up necessary redirects are part of the plan.
Something in mind?
Let’s see if
we are a good fit.
Tell us what you want to achieve and what is getting in the way. We can then discuss the project and the way forward.