Færder Marketing
Microsoft Ads / Bing Ads
Extend your search advertising with a channel assessed on its own merits.
Advertising and SEO
Reach more relevant searches.
We help set up and optimise Microsoft Advertising. Campaigns, keywords and measurement are adapted to your account and audience, with results assessed through enquiries or sales.
Talk to us about thisFrom planning to practical work
See how it works in practice.
01
Understand
Your needs, goals and what you already have.
02
Deliver
A defined scope with clear responsibilities.
03
Improve
Review the results and prioritise the next step.
How it fits together
A good click starts with a real need.
The message needs to reach the right audience. The landing page must then fulfil the promise in the ad, giving that interest a natural next step.
- 01Your needs
- 02A relevant message
- 03The right landing page
KPIs tied to your goal
What needs to improve?
How we follow up.
Together, we choose a small set of measures. Each report should clarify what has changed, where progress has stalled and what to do next.
Relevant visibility
Search impressions, clicks and relevant traffic
We track agreed searches, audiences and pages over a defined period. Paid and organic traffic are assessed separately.
What this helps us decide
Are we reaching the people and needs we have chosen to focus on?
Enquiries that matter
Relevant enquiries and cost per enquiry
We count sales enquiries after removing spam, tests and duplicates. Costs are assessed for the same period and source.
What this helps us decide
Which offers and channels bring enquiries the business wants to pursue?
Profitable customer relationships
Sales conversion, margin and customer value over time
We follow agreed groups of enquiries through to sales. Where the data supports it, we assess customer value using margin, repeat purchases and the cost of follow-up.
What this helps us decide
Which customers and services offer room for better margins?
Before starting, we agree on the baseline, data source, definition and measurement period. We compare like with like and account for seasonality, budgets and changes in tracking.
How we document resultsSomething in mind?
Let’s see if
we are a good fit.
Tell us what you want to achieve and what is getting in the way. We can then discuss the project and the way forward.