Færder Marketing
About us
Kjetil Fagereng helps businesses with strategy, business development and digital development. From the customer’s first encounter to repeated successful projects.
A practical partner
From an idea to something
that works in everyday practice.
Færder Marketing helps businesses with strategy, business development and digital development. Kjetil Fagereng is your partner from setting priorities to delivery.
We begin by understanding the business
Which customers do you want more of? What earns money, and where does the process stall? We understand the situation and agree on goals with you. Then we create a plan with prioritised actions, responsibilities and measurement.
From strategy to delivery
My digital marketing experience goes back to 2011. The work covers websites and online shops, advertising and SEO, CRM and custom systems. We choose actions based on what the business needs to move forward.
Consider value across the whole customer relationship
We follow the connections between visibility, enquiries, sales, delivery, follow-up and repeat work. CRM connects customers, agreements, history and next steps. Customer value over time, margins and capacity are part of the assessment. Good systems and connected data should make it easier to see where to focus your efforts.
We agree specific KPIs, monitor progress and adjust the plan along the way. See how we measure progress and present results.
Explore the four service areas and the work we have done.
Experience from customer projects and our own ventures
I work with customers’ businesses and with companies and concepts I am personally involved in. Færder Marketing presents my work in strategy, marketing, websites and systems. Case studies disclose when a project is my own venture.
On K28 you can learn more about building companies, investments, partnerships and K1 Kontorfellesskap. If you want me involved as a partner or investor, K28 is a good place to start.
Færder Marketing is a brand operated by K28 Invest AS, organisation number 926 515 624.
The whole journey
From initial interest
to a profitable customer.
Once the direction is agreed, we connect marketing, websites, sales and customer follow-up. We track the process to see where customers progress and where improvements are needed.
- 01
Visibility and interest
Lappeliten / InkeriaStrategy, marketing and Google Ads. Be found by the right people.
We start with the customer’s need. Ads and content should give them a good reason to click and lead to a page that answers their question.
- 02
Website and enquiry
Vestfold MaritimRelevant information before the first conversation. Make the next step easy.
The offer should be easy to understand and contact easy to make. A good form gathers the information needed to clarify the need and start a useful conversation.
- 03
Ownership and follow-up
Try handling an enquiryIllustrative example- 1Received
- 2Responsibility
- 3Next step
Request for a quote
The need has been described. The customer is waiting for a reply.
- Owner
- Not yet assigned
- Next step
- Awaiting clarification
Receiving an enquiry is just the beginning. First, someone needs to take responsibility.
Look after the interest.
An enquiry needs an owner, a status and a next step. We connect the information so both the person following up and management have visibility.
What we learn feeds back into the plan
Which enquiries became worthwhile projects? We examine the journey from enquiry to sale, delivery, invoicing and continued customer relationships. Response times, sales rates and customer value help us choose the next improvement.
See what we have solved in practice
Vestfold Maritim The right information coming in PEC Case workflow and group-wide visibility Itide Customers and a shared working overviewSomething in mind?
Let’s see if
we are a good fit.
Tell us what you want to achieve and what is getting in the way. We can then discuss the project and the way forward.