AI in your business: how to choose a useful first task

Start with a focused AI task you can check. Learn how to choose inputs, test quality and assess time spent before expanding.

Editorial contact: Kjetil Fagereng
About 5 min readPublished Updated
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Planning messages and content. Stock photo: deagreez / Adobe Stock.

A useful first AI task has a clear purpose, limited source material and an output someone in the business can check. Start with an internal draft or help structuring information. This lets you learn how the tool behaves before its output affects customers or other systems.

The question is not simply what AI can produce. It is what you need help with, whether the quality is sufficient and whether the whole task becomes easier once checking is included. A quickly generated text has little value if finding and correcting its mistakes takes longer than doing the work yourself.

Choose the task before choosing a subscription

Find a recurring task where you already know what a good result looks like. That could be preparing an initial draft from approved product information, grouping anonymised feedback by topic or making an internal guide easier to read. Choose something you can compare with the way you work today.

Write the task as a specific brief. “Help us with marketing” is too broad. “Draft a product explanation from these checked facts and flag anything missing” makes a more focused trial. The person assessing the result needs to understand the product and audience.

Distinguish rules from language-based judgement

Some tasks do not need AI. If an enquiry should always go to the same department based on a form selection, an ordinary rule may be easier to check. AI may help when you need to interpret, summarise or draft variable text. That also makes checking more important.

In an initial trial, you should be able to stop the output before it is used further. For example, AI could suggest a topic for an enquiry while a colleague confirms it. Do not treat a convincingly written answer as a verified fact simply because it reads well.

Decide what material can be used

Choose information approved for the trial and check who can access it. Public product information or constructed test examples can be useful starting points. Do not copy customer data, internal agreements or personal information into a new tool without first checking the intended use and terms.

Check the specific product and account settings. Access, retention and use of data may depend on the agreement and setup. An assessment of one subscription does not automatically apply to another. If the task needs information whose use has not yet been approved, test the workflow with fictional data first.

Example: a draft based on approved product information

Imagine a fictional online shop wanting to explain the difference between two products. The business has checked information about materials, dimensions, use and maintenance. The first trial could ask AI to draft an explanation using only those facts. If information is missing, the draft should flag the need for clarification.

  1. Provide limited source material. Use checked product details and explain who the description is for.
  2. Check the draft. Compare every feature with its source and look for assumptions presented as facts.
  3. Approve before use. The product expert corrects and approves the text. Publication follows this check.

Also try a product with an important detail missing and two products with nearly identical names. Check whether the tool keeps them separate and leaves unanswered questions unresolved. One successful draft shows the task can work in one instance. It does not prove that every later draft will be accurate.

Define quality before seeing the answer

Set a few assessment criteria: are the facts correct? Have important qualifications been preserved? Can the customer understand the text? Has it added features, promises or sources absent from the supplied material? Use the same questions when comparing it with a draft written without AI.

This is our practical approach to limiting a first trial. For organisations needing a more systematic foundation, NIST’s voluntary AI risk management framework describes incorporating trustworthiness and risk into development, use and evaluation. The framework is not an approval of a particular tool or proof that your business’s solution is appropriate.

Include checking, corrections and maintenance

Record the time spent preparing inputs, generating the draft, checking and correcting it. Compare the whole task with the previous approach. Note errors that could have mattered if they had gone unnoticed. If checking requires expertise you do not have available, the task may be unsuitable for a first trial.

Keep the test examples and assessment. Run them again when the tool, instructions or source material changes. Agree who can adjust the setup and who decides whether the trial should continue. This lets you learn without a useful prototype quietly becoming an unmonitored working routine.

Expand once you understand what works

Once the task has an understood quality level and a workable review process, consider additional users or an integration. Define who has access, what the system can do and where human approval belongs. An internal draft and automated customer communication are different deliverables.

The guide to a first automation helps you define ownership and handovers. If the trial reveals a need for a custom app, also consider what to decide before development begins.

Start with a task colleagues know. Describe how it is done today, the result you want and who can assess its quality. This provides a useful basis for discussing AI, integrations and automation in your business.

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