Together with Mathilde, we have worked to turn Ima Helse into a connected service. Strategy and advertising communicate the offer. The website makes it understandable. The app and supporting tools help deliver ongoing care once someone becomes a client.
Mathilde M. Skoglund is the founder and subject-matter lead at Ima Helse. Færder Marketing contributes strategy, business development, marketing, design and digital development for her business.
From an idea to something people can use
What should the service offer, who is it for, and how should it work day to day? Our work with Mathilde includes shaping the offer, prioritising development and connecting communication, the client journey and everyday operations.
That means working on both the client experience and the tools Mathilde needs to support clients. A good idea also needs a practical form: clear information, a way to get started and tools that remain useful over time.
Strategy and advertising built around a clear offer
We have helped with strategy, messaging and advertising. The work makes the offer relevant to its intended audience and creates a clear path from an advert or article to the website and an initial conversation.
Marketing and the website need to tell the same story. For Ima, that means explaining what the support involves, who Mathilde is and how to get started.
An identity that stays with the client
The website and app share a visual direction. The logo, colours, typography, illustrations and language make Ima recognisable, from the first visit to everyday use.
On the website, the content structure, articles and visual explanations help visitors understand the service. Interactive examples show how the app can be used. Contact options offer a natural next step.
The app makes ongoing support part of everyday life
The Ima app brings together several parts of the client experience. We have worked on functionality, design and the connection between the client experience and Mathilde’s workspace.
- A daily overview, routines and personal notes.
- Assessments and logging that can inform conversations.
- Recipes, exercises and other content in one app.
- Contact with the coach, conversations and appointment details.
- Tools for client follow-up, content and administration.
From initial interest to ongoing support
Ima shows why digital development involves more than a single website or app. Strategy sets the direction. Marketing creates contact. The website explains. The app and working tools support what happens next.
The result is a public website and a client app with a shared identity connecting information, contact and ongoing support. The collaboration continues with improvements based on how the service is used.