We worked on strategy for both Visit Geilo AS and Geilo Booking AS. Two clients connected to the same destination, with a need to consider opportunities and further development together.
A direction to work towards
Strategy means making choices. What should the business achieve, which opportunities matter most and what should come first? The Geilo collaboration is part of our experience addressing these questions in tourism.
Strategy before action
A new website or more advertising is not always the right first step. A clearer goal and shared understanding of the challenges provide a better basis for decisions about marketing, digital services and business development.
This presentation concerns strategy work. It excludes internal plans, assessments and business information and does not attribute undocumented growth figures to the delivery.
Visit Geilo AS and Geilo Booking AS are the names of the clients in this collaboration. The destination logo represents Geilo; this presentation does not assume that the companies have the same structure today.