We built Norsk Sengesenter’s online shop. It provides a starting point for exploring the range, finding product information and continuing to a purchase or a conversation with the store.
A broad range needs an understandable structure
Beds, mattresses and furniture are products customers often research carefully. Categories, product pages and clear information need to guide them from a need to relevant options.
The current shop includes beds, mattresses, wall beds, sofa beds and accessories. Products with multiple variants require clear presentation of sizes and choices.
Ecommerce and expertise in the same customer journey
Some customers are ready to order. Others need help choosing. The shop must support both, with a route to the product and a route to contact the store.
This describes the online shop we developed. The screenshot shows the published website at the time of review, rather than a reconstruction of its original launch. The range, campaigns and content may have developed since then.