Bondeguiden is a digital guide for agriculture. Færder Marketing has contributed website development, structure, content work and technical SEO.
Website and content · An ongoing development project.
Helping readers find agricultural information
A farmer may need help with anything from operating decisions and finances to preparedness and equipment. Information should be findable through the task at hand, without needing to know the website’s structure in advance.
Our work on Bondeguiden includes clearer topic entry points, better connections between articles and relevant resources, and content explaining the choices readers need to make.
Updated content with clear sources
Advice on farm operations must be precise about its basis. We work with source references, claim checking and a clear distinction between practical advice, product information and documented tests.
One example is the distinction between buying guidance for smaller machinery on Bondeguiden and detailed coverage of tractor-mounted equipment on Traktorguiden. Where the subjects meet, the next link should help with the reader’s next question.
Search intent becomes clear entry points
SEO work starts with farmers’ questions. Someone seeking help with a grant application needs different answers from someone choosing a snow blower. We build content and navigation around these tasks, giving each topic a clear place.
- Topic pages: Farm operations, livestock, machinery and finance provide understandable entry points to specialist content.
- Specific guides: Articles on drainage, grants and purchasing decisions address specific needs with relevant sources.
- Links that help readers continue: Guides, resources and supplier directories are connected where useful to readers.
- Ongoing maintenance: Existing content is reviewed, updated and connected to new questions and seasons.
Technical structure that supports the content
The work covers page titles, descriptions, URLs, internal links and technical accessibility for search engines. The same structure should help a reader find their way on mobile. SEO is therefore part of developing and editing the whole website.
See the work in practice
Finance and grants shows how a broader topic is brought together. The guide to agricultural land drainage is an example of exploring a specific need in depth, while machinery and buying guidance leads to relevant resources.
This case shows the work on content, structure and technical implementation. We do not state percentage growth in traffic or rankings without a documented measurement period.
A solution that must work in practice
Mobile readability, navigation, search and working links are part of the delivery, as is technical accessibility for search engines.
Visit Bondeguiden and see the related project Traktorguiden. Also read about content production and search engine optimisation.