Færder Marketing
A technical setup aligned with your business’s privacy requirements.
CRM and tailored systems
We help configure consent tools, tags and contact points. The technical work is aligned with your business’s lawful basis and privacy information, then verified in the actual user journey.
Talk to us about thisFrom planning to practical work
Your needs, goals and what you already have.
A defined scope with clear responsibilities.
Review the results and prioritise the next step.
A good place to begin
We help you assess which actions fit your needs and how they can work together.
Get in touchThe need has been described. The customer is waiting for a reply.
Receiving an enquiry is just the beginning. First, someone needs to take responsibility.
How it fits together
Information must be easy to find, responsibilities clear and the next step agreed. We build forms, integrations and workspaces around the actual workflow.
KPIs tied to your goal
Together, we choose a small set of measures. Each report should clarify what has changed, where progress has stalled and what to do next.
Response time, responsibility and progress
We measure the time from receiving an enquiry to the first personal reply, the proportion with an assigned owner and how long cases remain at each stage.
Where does progress stall, and who is responsible for addressing it?
Sales conversion, margin and customer value over time
We follow agreed groups of enquiries through to sales. Where the data supports it, we assess customer value using margin, repeat purchases and the cost of follow-up.
Which customers and services offer room for better margins?
Before starting, we agree on the baseline, data source, definition and measurement period. We compare like with like and account for seasonality, budgets and changes in tracking.
How we document resultsSomething in mind?
Tell us what you want to achieve and what is getting in the way. We can then discuss the project and the way forward.
Your choice
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