https://faerdermarketing.no/en/insights/Articles about strategy, websites and marketingen-GBhttps://faerdermarketing.no/en/insights/arvemappa-family-memories-and-knowledge/https://faerdermarketing.no/en/insights/arvemappa-family-memories-and-knowledge/Mon, 05 Oct 2026 12:00:00 GMTKjetil Fagereng’s own project: how we built Arvemappa around family stories, practical knowledge and a consistent mobile and web experience.https://faerdermarketing.no/en/insights/measuring-a-new-website/https://faerdermarketing.no/en/insights/measuring-a-new-website/Mon, 05 Oct 2026 12:00:00 GMTCompare traffic, CTR, engagement and real enquiries before and after launch. With definitions, time periods and worked examples.https://faerdermarketing.no/en/insights/after-launching-your-website/https://faerdermarketing.no/en/insights/after-launching-your-website/Mon, 05 Oct 2026 12:00:00 GMTA practical post-launch website checklist: contact points, old URLs, measurement, content and follow-up through the first year.https://faerdermarketing.no/en/insights/planning-a-new-website/https://faerdermarketing.no/en/insights/planning-a-new-website/Mon, 13 May 2019 12:00:00 GMTPlan a new website with clear goals, effective customer journeys, mobile usability, search visibility, ownership and measurement of real enquiries.https://faerdermarketing.no/en/insights/inbound-marketing-guide/https://faerdermarketing.no/en/insights/inbound-marketing-guide/Tue, 26 Mar 2019 12:00:00 GMTConnect customer questions, expert content and follow-up. A practical guide to inbound marketing without unsubstantiated promises of results.https://faerdermarketing.no/en/insights/business-blogging/https://faerdermarketing.no/en/insights/business-blogging/Mon, 14 Jan 2019 12:00:00 GMTFrom choosing topics and checking accuracy to publishing and maintenance. Create blog posts that answer real customer questions.https://faerdermarketing.no/en/insights/search-engine-optimisation/https://faerdermarketing.no/en/insights/search-engine-optimisation/Fri, 09 Nov 2018 12:00:00 GMTA practical SEO guide to indexing, useful content, mobile usability and measurement, with updated advice on visibility in Google and AI search.https://faerdermarketing.no/en/insights/instagram-for-business/https://faerdermarketing.no/en/insights/instagram-for-business/Fri, 02 Nov 2018 12:00:00 GMTBuild a clear Instagram profile, show real work and use formats that help customers. Advice on planning, responses and measurement.https://faerdermarketing.no/en/insights/useful-guides-and-checklists/https://faerdermarketing.no/en/insights/useful-guides-and-checklists/Fri, 19 Oct 2018 12:00:00 GMTChoose a useful resource, decide whether it needs a form and create a clear path from download to relevant follow-up.https://faerdermarketing.no/en/insights/content-for-job-seekers/https://faerdermarketing.no/en/insights/content-for-job-seekers/Fri, 05 Oct 2018 12:00:00 GMTHelp jobseekers understand the role, process and next step. Practical advice for staffing and recruitment agencies.https://faerdermarketing.no/en/insights/landing-pages/https://faerdermarketing.no/en/insights/landing-pages/Thu, 04 Oct 2018 12:00:00 GMTA good landing page connects the ad to the customer’s needs. See what to include, how to design the form and what to measure.https://faerdermarketing.no/en/insights/recruitment-marketing/https://faerdermarketing.no/en/insights/recruitment-marketing/Fri, 28 Sep 2018 12:00:00 GMTBuild different customer journeys for clients and candidates. Six steps towards clearer content, better contact and organised follow-up.https://faerdermarketing.no/en/insights/generating-relevant-leads/https://faerdermarketing.no/en/insights/generating-relevant-leads/Thu, 27 Sep 2018 12:00:00 GMTFind where the customer journey stalls and choose actions that produce relevant enquiries. Eight steps from offer and visibility to forms and follow-up.https://faerdermarketing.no/en/insights/starting-inbound-marketing/https://faerdermarketing.no/en/insights/starting-inbound-marketing/Fri, 21 Sep 2018 12:00:00 GMTA practical plan for introducing inbound marketing with goals, content, contact points, responsibilities and measurement before expanding.https://faerdermarketing.no/en/insights/choosing-social-media-channels/https://faerdermarketing.no/en/insights/choosing-social-media-channels/Fri, 14 Sep 2018 12:00:00 GMTChoose social media based on your customers, content and capacity. A practical approach to prioritising channels and assessing whether the work creates value.https://faerdermarketing.no/en/insights/social-media-advertising/https://faerdermarketing.no/en/insights/social-media-advertising/Fri, 07 Sep 2018 12:00:00 GMTChoose objectives, channels and content that suit the offer. How to plan and evaluate social media advertising beyond the clicks.https://faerdermarketing.no/en/insights/google-ads/https://faerdermarketing.no/en/insights/google-ads/Fri, 07 Sep 2018 12:00:00 GMTPrioritise offers, search intent, landing pages and measurement. A practical Google Ads guide for businesses seeking relevant enquiries.https://faerdermarketing.no/en/insights/digital-strategy/https://faerdermarketing.no/en/insights/digital-strategy/Fri, 17 Aug 2018 12:00:00 GMTCreate a digital strategy that connects goals, audience and economics to websites, channels, follow-up and measurable priorities.https://faerdermarketing.no/en/insights/following-up-inbound-leads/https://faerdermarketing.no/en/insights/following-up-inbound-leads/Fri, 10 Aug 2018 12:00:00 GMTAn enquiry needs an owner, clarification and a next step. Follow up interest and learn from lead quality.https://faerdermarketing.no/en/insights/what-is-hubspot/https://faerdermarketing.no/en/insights/what-is-hubspot/Fri, 06 Jul 2018 12:00:00 GMTHubSpot combines CRM with tools for several areas of customer work. Consider your needs, costs, data and implementation.